Noureddine Daifallah, a native of the ocher city in 1960, is a laureate of the School of Applied Arts in Marrakech. Over time, the master calligrapher explores and develops the workings of his favorite field, thus mixing Arabic writing and the poetry of lines, with luminous colors to give birth to a noble and spiritual beauty masterpieces.

The works of this veteran artist have crossed the Mediterranean to be exhibited in Europe and America, notably at the Guggenheim Museum in New York.